30 posts and columns on Simon Dumenco

Why the Future of Video Ads Looks a Lot Like Ancient History

in Media on March 16, 2010 at 1:02 pm PT

The Web video business is still trying to get its hands around the right way to use ads. But the easiest sell is the oldest one: Integrating the advertiser with the clip, like this series of Starbucks-sponsored Onion videos.

Simon Dumenco Saves Beacon's Bacon!

in News on December 12, 2007 at 12:02 am PT

Don’t miss this very funny piece by AdAge columnist Simon Dumenco about suggestions for other new Facebook products in the wake of its Beacon fiasco. For those not following this sordid tale, the hot social-networking site stumbled badly in its handling of a new ad product that broadcasts your purchases from external Web sites back […]