46 posts and columns on targeting
Digital-Ad Vet Mike Barrett on Facebook, Ad-Tech IPOs and a Cookie-Free Web (Q&A)
One of the Web’s best-traveled salesmen — and most popular board members — drops some knowledge.Facebook Jumps Into the Games Publishing Biz
Game, set, match.Twitter Unveils Its Ad Retargeting Effort
Another social network looks to retargeting to boost revenue.Voices
When “Likes” Can Shed Light
Facebook users’ patterns of “Likes” on the social-networking site can unintentionally expose political and religious views, drug use, divorce and sexual orientation, researchers said Monday.Loose Lips: Yahoo M&A Head Told Employees Company Looking at Two “Significant” and a Half-Dozen Small Buys
In most cases, they sink ships. Here, perhaps not.Voices