Toca Boca CEO Bjorn Jeffery: Adults Don’t Understand How Kids Play

Well, most of them, anyway.

Disney Infinity Crosses the Platforms: Toy Box Mode Will Work Across Four Consoles and the iPad

The buzzed-about game’s mobile strategy explained.

Why Some Videogame Characters Get Toys, and Others Don’t

Why you can’t hug Om Nom until he’s been downloaded a couple hundred million times.

Outfit7 Says Its Talking Friends Apps Have Been Downloaded More Than One Billion Times

Also: Talking Tom & co. have a TV show (and maybe a movie) on the way.

The Toy Story at E3: Why Videogame Makers Are Also Pushing Physical Toys This Year

“Kids today are so different than they were 10 years ago.”
sulley buzz disney infinity

LeapFrog’s Latest Gadget for Kids: Magic Pen for Both E-Reading and Writing

Now if you could just tear your kid away from the iPad …


Toys and Apps Are Yet to Play Nice Together

By one industry observer estimate, more than 90 percent of the so-called app toys that were trotted out last year sold poorly.

Interactive Kids’ Toys That Go Beyond the Touchscreen

Talking Friends Superstars and Ubooly combine traditional toys with tech for interactive playtime.

GoldieBlox: A Construction Toy With a Story Line Builds Girls’ Interest in Engineering

The toy, which began as a Kickstarter project of Stanford University engineer Debbie Sterling, features a spunky inventor heroine.

Amazon Expanding In-App Purchases to Include the Sale and Delivery of Physical Goods

The ability to sell physical goods inside applications is the best demonstration so far of Amazon’s tablet and commerce businesses coming together.