Startup Tries to Rally Publishers with Ad-Sharing Proposal

A Silicon Valley startup and handful of publishers have a new plan to bring peace to the war between Web sites and media companies accusing them of stealing their content.

The group, which includes Reuters and smaller online publishers like Politico, wants companies that broker advertising to Web sites to give them a share of the revenue from ads they sell alongside full copies of their content. Companies like Google (GOOG), Yahoo (YHOO) and Microsoft (MSFT), along with many more specialized players, operate advertising networks that carry out this brokering role.

Reponsibility for policing the program would fall to Attributor Corp., whose technology identifies copies of articles and videos on the Web. Up to now its clients, which include the Associated Press and the Financial Times, have often used the information to request their content be taken down.

Read the rest of this post on WSJ.com, its original Web site

Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »