Nokia: “By 2011…We Will Be at Par With Apple and RIM”
Nokia’s quest for relevance in the smartphone market will soon come to fruition, though perhaps not as quickly as the company’s shareholders would like. Nokia, which saw its smartphone market share slip to 35 percent from 41 percent in its latest quarter, will reverse that decline by 2011. In fact, according to Rick Simonson, head of the company’s mobile division, Nokia is already well on its way to recovery.
“Yes, we have lost ground in the smartphone space over the past 18 months, but the decline has stopped and stablised in the second and third quarters of 2009,” Simonson told India’s Economic Times. “The New Year will see [our] recovery in smartphones with the introduction of Maemo and the stabilisation of the Symbian operating system, which by the way, continues to be the platform for the largest number of smartphones, globally.”
Of course, to really drive that recovery, Nokia (NOK) needs a super-smartphone that can compete with the likes of Apple’s (AAPL) iPhone and Research in Motion’s (RIMM) BlackBerry. The company’s latest efforts on that front–the N97, for example–haven’t quite been up to snuff.
Well, just you wait: “By 2011, our efforts will start producing results, as we will be at par with Apple and RIM in smartphones,” said Simonson. “Not only [will] we draw level with them, we will also win the war because, in addition to e-mail, we will be adding content, chat, music, entertainment and several other features, which will soon become very critical for success of any company in this space.”
Hey, if you’re going to dream, dream big, right?