Google Uses Personal Data to Tailor Up to 20 Percent of Searches

Many people think of Google (GOOG) search results as being standard from one person to the next. But if you’ve been paying attention over the years, you’ve probably noticed that more and more searches are being tailored to your personal information. Now we know just how many.

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Must-Reads from other Web sites

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Web Sites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other Web sites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Voices is edited by Beth Callaghan.