Benioff's Philanthropic Shift, in His Own Words (CRM) founder and billionaire Marc Benioff, in an exclusive interview with the Wall Street Journal, announced a decision he and his wife have made to focus their philanthropy for the next 10 years on a new medical center in San Francisco. The plan, which kicks off with a $100 million donation, is a bet that a huge injection of capital in one organization can spark breakthroughs in children’s medicine over the next decade.

Here Mr. Benioff outlines his decision behind the shift:

Announcing UCSF Benioff Children’s Hospital

In business, we say that people overestimate what you can do in a year and underestimate what you can do in a decade. This is true in philanthropy as well.

It’s this idea–one that we’ve seen proven at–that has inspired Lynne and me to transform how we approach our personal philanthropic giving. For the last two decades, we’ve been privileged to be involved in philanthropy, both personally and through the Foundation. We’ve enjoyed the rewards of giving to a wide variety of causes around the world.

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