Peter Kafka

Recent Posts by Peter Kafka

The Facebook Movie Is a Money Maker for Twitter

You won’t see ads for the upcoming Facebook movie on Facebook. But you can see them on Twitter: “The Social Network,” Sony’s Mark Zuckerberg-inspired drama, is currently a “Promoted Trend” on the messaging service.

It’s not surprising that the movie is using Twitter as a launching pad. Hollywood studios have been some of the prominent, um, friends of Twitter’s new ad platforms.

Twitter launched Promoted Trends–the most conventional ad platform it has used so far–with a “Toy Story 3” campaign from Disney’s (DIS) Pixar, and Disney was also the first to use Twitter’s new “@earlybird” e-commerce promotion, for “The Sorcerer’s Apprentice.” News Corp.’s (NWS) 20th Century Fox has bought Promoted Trends time for its “Predators.”

It is a little surprising that Sony is buying ad time now for a movie that won’t show up until the fall. All of the earlier Twitter movie campaigns have been timed to films’ opening weekends, which makes sense, given Twitter’s “whatishappeningrightnowatthisverysecondimustknownow” vibe.

But given that Internet typists like myself are busy typing away about the ad buy, it’s obviously a success.

And! A good excuse for me to show off the new trailer for the David Fincher/Aaron Sorkin collaboration, featuring a choral version of Radiohead’s “Creep.” Looks excellent.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik