Peter Kafka

Recent Posts by Peter Kafka

College Humor Gets a New Grown-Up: Time Inc. Digital Dude Paul Greenberg

Here’s the new adult supervisor at College Humor, Barry Diller’s much-smarter-than-you’d-think humor site: Paul Greenberg, who most recently had been running digital operations at Time Inc.’s Lifestyle group.

But only very recently: Greenberg started at Time Warner’s (TWX) publishing unit at the end of February, and resigned yesterday to become CEO at College Humor Media. Prior to Time Inc., he put in time at TV Guide.com, MediaNet and MTV.

Greenberg’s new job is a newly created position, which puts him in charge of the main College Humor site as well as satellites like SportsPickle and Dorkly (that was fun to type!).

College Humor co-founder Josh Abramson will stay in his current position as president; co-founder Ricky Van Veen remains occupied with TV projects at IAC’s Notional. But he had time to send me a note about the new hire:

I couldn’t be more thrilled. We knew instantly upon meeting him that Paul was the right person for the job. Plus, to me the choice was pretty obvious — who wouldn’t want to trade up from a goofy little startup like Time Inc to a more established and venerable institution like CollegeHumor?

I’ve asked Time Inc. if they have a replacement lined up for Greenberg; I’ll update if I hear back.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”