Peter Kafka

Recent Posts by Peter Kafka

For Sale: Inside.com, Barely Used

Psst. Wanna buy a cool Web address?

Guardian Media has one for sale. The British publisher is peddling the “Inside.com” domain name, people familiar with the company tell me. Asking price, I’m told, is something north of $100,000.

If that name rings a bell, it’s probably because you used to dine on big, well-prepared plates of media-covering-media during the first boom, when Inside.com spent a lot of money trying to create an industry insider/outsider publishing business.

That didn’t work, and eventually paidContent’s Rafat Ali, an Inside.com veteran himself, bought up the domain in 2008.

The idea was to use the name as an umbrella for his collection of trade sites, and perhaps to help Ali open up a Hollywood outpost. But that never panned out, and if you head to Inside.com now it will direct you to paidContent.

Ali ended up selling that site and its parent company to Guardian Media in 2008, and left two years later. The British company once had aggressive plans to expand in the U.S., but it’s unclear what it intends to do now. Caroline Little, who was running American operations for the publisher, stepped down earlier this year.

I’ve asked Guardian for comment and will update if it has one.


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