T-Mobile: We Were Totally Kidding About AT&T's Crappy Network!

Here’s an immediate casualty of the AT&T/T-Mobile deal–or at least I assume it will be: T-Mobile’s ad campaign, which is almost entirely focused on insulting AT&T’s network quality (and by extension, insulting Apple’s iPhones, too.)

True, part of the rationale for the $39 billion deal is that combining the two networks will improve AT&T’s quality. But that’s a nuance that may be lost on TV (and Web video) viewers who have been watching T-Mobile explain, over and over and over, why AT&T is a terrible choice.

MORE COVERAGE

• AT&T Agrees to Acquire T-Mobile USA for $39 Billion
• AT&T’s President on Why T-Mobile Deal Should Pass Muster and Won’t be a Customer Nightmare
• T-Mobile’s Memo to Staff on the AT&T Deal
• T-Mobile USA: No, We’re Not Getting the iPhone Yet