Peter Kafka

Recent Posts by Peter Kafka

T-Mobile: We Were Totally Kidding About AT&T's Crappy Network!

Here’s an immediate casualty of the AT&T/T-Mobile deal–or at least I assume it will be: T-Mobile’s ad campaign, which is almost entirely focused on insulting AT&T’s network quality (and by extension, insulting Apple’s iPhones, too.)

True, part of the rationale for the $39 billion deal is that combining the two networks will improve AT&T’s quality. But that’s a nuance that may be lost on TV (and Web video) viewers who have been watching T-Mobile explain, over and over and over, why AT&T is a terrible choice.

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