Peter Kafka

Recent Posts by Peter Kafka

Mobile Marketing Start-Up PlaceIQ Raises $1 Million From Angels, Ad Guys

You know all those cool Android and iPhone apps you’re using to check in to places, take photos of places, and tell friends about places you’re going to? All of that information might be useful to marketers, right?

Of course it could be, which is why lots of companies are trying to build businesses around the idea (while trying to avoid privacy landmines). Here’s another one: PlaceIQ, a Boulder, Colorado-based start-up that promises to turn “unstructured disparate sources of geodata into actionable business intelligence.”

Co-founders Duncan McCall and Steve Milton formed the company last year and have a small team with a low profile, but they’ve been able to round up $1 million in funding from some interesting investors: Roger Ehrenberg’s IA Ventures, Howard Lindzon’s Social Leverage, hedge fund star Jim Pallota, Jerry Neumann and Stuart Davidson are all in.

So is kbs+p Ventures, the new investment arm of ad agency Kirshenbaum Bond Senecal & Partners, which has begun making bets on start-ups with potential for marketers. This is kbs+p’s second investment, and I gather we’ll see more soon.

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work