Mobile Marketing Start-Up PlaceIQ Raises $1 Million From Angels, Ad Guys
You know all those cool Android and iPhone apps you’re using to check in to places, take photos of places, and tell friends about places you’re going to? All of that information might be useful to marketers, right?
Of course it could be, which is why lots of companies are trying to build businesses around the idea (while trying to avoid privacy landmines). Here’s another one: PlaceIQ, a Boulder, Colorado-based start-up that promises to turn “unstructured disparate sources of geodata into actionable business intelligence.”
Co-founders Duncan McCall and Steve Milton formed the company last year and have a small team with a low profile, but they’ve been able to round up $1 million in funding from some interesting investors: Roger Ehrenberg’s IA Ventures, Howard Lindzon’s Social Leverage, hedge fund star Jim Pallota, Jerry Neumann and Stuart Davidson are all in.
So is kbs+p Ventures, the new investment arm of ad agency Kirshenbaum Bond Senecal & Partners, which has begun making bets on start-ups with potential for marketers. This is kbs+p’s second investment, and I gather we’ll see more soon.