Peter Kafka

Recent Posts by Peter Kafka

Flipboard's Newest Feature: Oprah

Buzzy iPad app Flipboard has a new talking point: Professional talker Oprah Winfrey. The social news service has struck a deal with OWN, the new cable network Winfrey is launching with Discovery, to give the TV host dedicated space on its home page. It’s the first time the app has struck that kind of a deal with a publisher, but it will presumably look to do more as it grows into a $200 million valuation.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web