Delays Hit Amazon’s Lady Gaga Promotion
Amazon.com Inc.’s one-day, 99-cent promotion of Lady Gaga’s highly anticipated second studio album, “Born This Way,” resulted in downloading delays on the Internet retailer’s Web site due to high volume, the company said Monday.
Amazon thanked users for their patience on its website and on Twitter, saying consumers who ordered “Born This Way” on Monday would get the full album for the promotional price. Lady Gaga, a Grammy-winning multiplatinum pop star, is known for her unusual sense of style as well as hits including “Just Dance” and “Poker Face.”
Amazon is buying “Born This Way” at the full wholesale price, around $9, from Lady Gaga’s recorded-music distributor, Vivendi SA’s Universal Music Group, according to people familiar with the matter.