Comcast Takes Online Rivals’ Technology for a Spin

Comcast Corp., facing a growing threat from online video services, is fighting fire with fire.

The country’s largest cable-service provider soon will start testing a new way to deliver its television channels, co-opting the same technology standard that upstart Internet rivals have used to challenge traditional pay-TV business models.

Using the MIT campus as its proving ground, Comcast in coming months will try delivering TV channels using the same standard used to deliver data over the Internet, known as the Internet protocol, or IP.

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