Yahoo Prepares New Web Ad Push

Digital media company Yahoo Inc. is launching a new content and advertising network later this year as it looks to increase overall revenue, people familiar with the matter said.

As part of the launch, Yahoo executives are trying to convince entertainment websites and popular blogs to install Yahoo software on their pages that would deliver articles and videos to visitors tailored to their personal interests, these people said.

By using such “content personalization,” the Sunnyvale, Calif., company hopes to increase the time visitors spend on those sites, these people said. The software will be a vehicle for Yahoo to try to sell more of its priciest brand advertising and share the revenue with the sites, these people said. Ad networks typically take roughly half the revenue, industry experts say.

Read the rest of this post on the original site »

Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »