Smart Entrepreneurs Still Think What’s Needed Is Help Figuring Out What Food to Order

Craig Walker’s new mobile application company Firespotter Labs is out with its first launch: Nosh, an app for iPhone and Android that helps users figure out what to eat at restaurants.

It seems like a bit of a small play for Walker, the co-founder of GrandCentral, which became Google Voice. While millions of people already use mobile apps like Yelp to figure out where to eat, start-up founders especially seem to think there’s room for improvement.

For instance, we recently covered Chewsy, which, like Nosh and Foodspotting, focuses specifically on dishes. And I just talked to a soon-to-launch company that promises its snazzy recommendation algorithm will help personalize the restaurant-choosing experience.

The advantages of Nosh, meanwhile, are that it comes pre-loaded with over 150,000 menus and 10 million menu items, and also that it’s at least trying to have a sense of humor, as displayed in this launch video: