New Tech Gadget News Site Name: The Verge

A new tech site, which has been founded by a number of former staffers of AOL-owned Engadget and operating temporarily as This Is My Next, will be announcing its new name — The Verge — during an appearance by Editor-in-Chief Josh Topolsky tonight on Jimmy Fallon’s late-night television talk show. The Verge, whose charter sponsor will be BMW, will debut in the fall as a new competing gadget property for the well-funded content start-up SB Nation.