Kara Swisher

Recent Posts by Kara Swisher

New Tech Gadget News Site Name: The Verge

A new tech site, which has been founded by a number of former staffers of AOL-owned Engadget and operating temporarily as This Is My Next, will be announcing its new name — The Verge — during an appearance by Editor-in-Chief Josh Topolsky tonight on Jimmy Fallon’s late-night television talk show. The Verge, whose charter sponsor will be BMW, will debut in the fall as a new competing gadget property for the well-funded content start-up SB Nation.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google