ChoozOn Raises $3.2 Million to Help Make Shopping More Guilt-Free

ChoozOn has disclosed it has secured $3.2 million in a first round of funding to help consumers manage the barrage of discounts being offered through loyalty programs and daily deals. The round was led by Michael Orsak of Worldview Technology Partners and James Brown of AVG Ventures. The Bellevue, Wash.-based company originally unveiled its plans in April, and says it is launching by the end of September with more than 1,000 brands participating in the platform.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web