Peter Kafka

Recent Posts by Peter Kafka

DirecTV Says It’s Kicking Hulu’s Tires, Too

Add one more company sniffing around Hulu: DirecTV confirmed today, during its earnings call, that it is looking at Hulu, too (or, as some outlets might like to put it, “in early talks to consider a bid”). As we’ve noted before, this isn’t surprising, and compared to other would-be bidders, the satellite-TV company might make a logical home for the video site (jointly owned by Disney, Comcast and News Corp., which also owns this site.)


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web