Peter Kafka

Recent Posts by Peter Kafka

Apple Shares Bounce Back

Apple says that things will run smoothly under new CEO Tim Cook. And after some reflection, Wall Street might agree. Apple shares are trading around $370, a little less than two percent below yesterday’s close — which was a few hours before Apple announced that Steve Jobs was giving up the top job at the company he co-founded. Which means they’ve actually improved since last night, when shares had dropped more than five percent in after-market trading.

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I break down a product the same way I break down a character I’m going to play. I try to get inside the mind of that person — the user, the consumer — and figure out why they’re doing something and what they want from it.

— Ashton Kutcher’s investing philosophy