Peter Kafka

Recent Posts by Peter Kafka

Apple CEO Tim Cook Promotes Media Guru Eddy Cue

Here’s new Apple CEO Tim Cook’s first org chart move: He has given media boss Eddy Cue a promotion, pushing him up from vice president, iTunes, to senior vice president, Internet Software and Services.

As 9to5Mac notes — it published an internal memo from Cook announcing the move — the new title means Cue is now in charge of iAds, Apple’s newish ad-selling-and-serving system. (Andy Miller, who had been running iAds, left last month.)

Beyond that, it’s not quite clear what the move means for Cue in practical terms. Regardless of what his previous title was, he had been Steve Jobs’ proxy for all of the company’s big media deals. Note that Cue appeared in place of Jobs when News Corp., which also owns this site, rolled out its Daily iPad newspaper earlier this year.

But whenever Jobs really needed to get something done with a media partner or would-be partner, he would weigh in as well. So the real question is whether Cook will take on the same role, or expect Cue to handle more of those responsibilities.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik