Peter Kafka

Recent Posts by Peter Kafka

Killing It on Android: Things Owned by Google. And Facebook!

Here’s a cool bit of infoporn from Nielsen, which is trying to track which apps Android users actually use. Answer: Overwhelmingly, Android users use stuff made by Google — Google Search, Google Maps, Gmail and YouTube — along with Facebook.

The data comes from meters Nielsen plugs directly onto its sample set’s smartphones, so it’s certainly worth chewing on: I’m a little surprised to see the popularity of “Advanced Task Killer Free,” a systems utility. The monitoring company defines “active reach” as the percentage of users who have used an app within the last 30 days.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus