Apple, Starbucks Expanding iTunes Giveaways to Include Apps, Books and TV Shows

For some time now, Starbucks customers have been able to download a free song in addition to buying their lattes, mochas and Frappa-whatevers.

Lately, though, the company’s “pick of the week” program has expanded. It started last month with giving away the paid iPhone app Shazam Encore, and this week’s freebie is an extended book sample from Erin Morgenstern’s “The Night Circus.” The expansion could soon extend to TV shows as well, I’m told.

The Starbucks partnership is one of Apple’s oldest iTunes partnerships, and Starbucks has also been beefing up its digital offerings to take advantage of its in-store Wi-Fi.