Hulu Sale Is Debated

The auction of online video website Hulu LLC is chugging along, with financial advisers working to compare the various offers for the company after last week’s latest bidding deadline, people familiar with the matter said.

Dish Network Corp., Amazon.com Inc. and Google Inc. remain in the mix but have all proposed different arrangements, the people said. Yahoo Inc., which made the initial approach to Hulu that kicked off a full sale process, has withdrawn from the process, according to two people familiar with the matter.

The offers reflect the potential buyers’ estimates of the value of the service, which is based on the duration of Hulu’s contracts with its owners for providing television programming online, as well as the video site’s technology, the people said.

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