Universal Dumps $60 Home Video Rental Plan
It’s a week for home video about-faces. Universal has dumped plans to let some home viewers rent an Eddie Murphy/Ben Stiller comedy for $60 while it was still in theaters. Comcast’s movie studio reversed course just days after news of its “Tower Heist” plan surfaced. Though the rental plan was only slated for Atlanta and Portland, several theater chains had said they would boycott the movie nationally in protest.