Kara Swisher

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Former Color Co-Founder Peter Pham Heads to Former Myspace CEO’s L.A. Tech Studio (Video)

Well-known tech entrepreneur Peter Pham will be joining the Los Angeles-based start-ups lab that was just launched by former Myspace CEO Mike Jones.

Pham, who was recently helming the high-profile and controversial Color photo-sharing start-up in Silicon Valley, will be moving south again to join Jones at the Santa Monica, Calif.-based “technology studio,” called Science.

As Liz Gannes reported last week, the goal — with $10 million in funding and private equity partners at the ready for more — is to “incubate ideas in-house, invest in other people’s start-ups, advise Silicon Valley companies on breaking into Hollywood, and maybe even look into reworking later-stage Internet companies like Yahoo.”

Pham and Jones will aim at three verticals: The intersection of content and commerce, social systems, and mobile and location.

That’s an area that Pham knows well, with stints at both BillShrink and Photobucket (also a former News Corp. property, as was MySpace), as well as active angel investing.

In an interview yesterday, Pham said he hopes to bridge the Silicon Valley-L.A. delta more, since there is an increasing amount of promising tech taking place there, too.

“There is a lot going on in L.A., and a lot of tech talent that still sometimes get less attention up in Silicon Valley,” said Pham. “I hope to be part of bringing the communities a little closer together.”

In addition, he said that the focus of Science would not necessarily be on online entertainment start-ups, as might be expected, given the proximity to Hollywood.

“We really want to shine a light on the innovation taking place in Los Angeles beyond the obvious,” said Pham.

It’s a good idea, given how navel-gazing Northern California geeks can be.

Also in the L.A. start-up scene of late is a new accelerator called Start Engine, which debuted recently with a focus on mentorship on 120 start-ups per year.

You can see Pham featured in this video that Gannes did about Color:

And here’s the official press release about Pham joining Science:

Peter Pham press release.FINAL11-21-11


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus