Peter Kafka

Recent Posts by Peter Kafka

Another Ad Forecast Dims

We’ve seen several ad forecasters pull back their growth predictions in recent months, and here’s another: Zenith Optimedia projects worldwide ad spend to increase 3.5 percent in 2011 and 4.7 percent in 2012. That’s down from an October forecast of 3.6 percent and 5.3 percent, respectively. Web spending, per usual, will grow much faster –15.9 percent between 2011 and 2014, with Google now accounting for 44 percent of the digital market.


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