Peter Kafka

Recent Posts by Peter Kafka

Another Ad Forecast Dims

We’ve seen several ad forecasters pull back their growth predictions in recent months, and here’s another: Zenith Optimedia projects worldwide ad spend to increase 3.5 percent in 2011 and 4.7 percent in 2012. That’s down from an October forecast of 3.6 percent and 5.3 percent, respectively. Web spending, per usual, will grow much faster –15.9 percent between 2011 and 2014, with Google now accounting for 44 percent of the digital market.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik