Social Loyalty Service Topguest Acquired by Loyalty Platform ezRez
Topguest, which rewards users for sharing their location with services like Foursquare by giving them rewards program points from vendors like Virgin America and Hilton, has been bought by ezRez (warning: ugly Web site), which helps companies run loyalty programs. Both companies are headquartered in San Francisco and Topguest’s service will continue to operate. Topguest had an impressive set of business deals for a young start-up, but Foursquare, Klout and others now run their own social rewards programs.