Facebook, MoveOn Vets Working on Mystery Media Start-Up for Lefties

Facebook co-founder Chris Hughes is backing a stealthy news venture from former MoveOn Executive Director Eli Pariser that they’re calling a “viral media start-up” for progressives.

Pariser is recently known for his concept of the “filter bubble,” in which an increasingly personalized Internet fails to expose people to new and opposing information sources and viewpoints. (Here’s a video interview I did with him in May about his book on the filter bubble.) Prior to that, Pariser was known for his online organizing and viral fundraising campaigns at MoveOn.

Pariser and Hughes are keeping quiet about what they’re doing, but this week put out public job postings. Hughes posted on Facebook yesterday, “If you love Facebook, hate Fox News, and are amazingly talented, check out these jobs at a great new startup I’m backing.”

“Cloud Tiger Media,” which doesn’t appear to have its own Web site, is looking to hire technical, design and editorial roles. The company posits, “Bottom line, we believe that the media company of the future will be as much a tech company as an editorial process.”

Pariser declined to comment beyond what was included in the job posts.

After leaving Facebook, Hughes worked on the Obama campaign and founded the social network for social good Jumo, which was taken offline after being picked up by GOOD.

In related news, this week Politico reporter Ben Smith joined the viral content aggregator BuzzFeed.

Here’s that Pariser video:

(Chris Hughes image via Flickr user USV.)