Ina Fried

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With Labor Issues Settled, NBA Strikes Deal With Sprint

Sprint announced a deal Wednesday with the National Basketball Association that will give Sprint a whole bunch of hoops content and visibility and no doubt help the league pay for some of those games missed due to the just-settled labor dispute.

Sprint CEO Dan Hesse

Sprint and the league didn’t disclose the size of the deal, though I am told it is fair to say that it is “in the millions” of dollars. Sprint replaces T-Mobile USA, which had been the league’s partner from 2005 until the end of last season.

As part of the pact, Sprint will offer its subscribers a new Sprint NBA Mobile app that will offer in-game and post-game video highlights, radio broadcasts of every game (including home and away radio broadcasts) as well as the usual assortment of news, scores and stats. Sprint says the app should be ready for Android by the time the delayed season tips off later this month. An iPhone version should be available at some point, though it may not have the exact same features.

Sprint subscribers who want even more basketball can get a 20 percent discount on the NBA’s mobile “League Pass,” which offers up to 40 out-of-market games per week.

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