Peter Kafka

Recent Posts by Peter Kafka

Siri + Santa = Apple’s New Ad

So maybe Apple will use Siri to disrupt TV one day. Meantime, Apple will use TV to sell Siri, with help from Santa.

Meanwhile, since we’re showing Apple ads, here’s a newish one I hadn’t seen yet, reminding us that Apple still has that Beatles exclusive.


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I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo