AMD Claims Major Gains in Graphics Chips

Advanced Micro Devices hasn’t had much to brag about lately, amid layoffs, management changes and chips associated more closely with low price than impressive performance. But one part of the company is downright jazzed.

That would be the unit that sells graphics chips to dedicated PC gamers and others that pay top dollar for blazing speed. Its latest offering is definitely styled as a silicon Ferrari, not a Honda Civic.

“A single one of these is the fastest thing on the planet,” says Devon Nekechuk, a product manager at the AMD operations in Canada, acquired as part of the 2006 acquisition of ATI Technologies.

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