Confirmed: Adobe’s Old Ad Boss Is Apple’s New iAd Boss

Apple has hired Adobe executive Todd Teresi to run iAd, the Apple advertising initiative launched in 2010.

Teresi will report to media boss Eddy Cue, according to sources familiar with the hire. He fills a slot last occupied by Andy Miller, who sold his Quattro mobile ad company to Apple two years ago and left last summer. Bloomberg first reported Teresi’s move this afternoon.

Quattro formed the core of iAd, which Apple has used to tackle the mobile ads market dominated by Google. But advertisers have been slow to warm to the program, and Apple has been trying to retool its approach, by lowering advertiser spending requirements and offering more flexibility in implementation.

At Adobe, Teresi had helped steer the publishing company through a series of advertising acquisitions, including Efficient Frontier, Demdex and Auditude. Prior to that he had been at Quantcast and Yahoo.