Peter Kafka

Recent Posts by Peter Kafka

A Velvet Rope for Mobile Media Buyers and Sellers, Run by Medialets

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet-rope approach will keep keep bargain buyers out. Here’s a similar approach from mobile ad start-up Medialets, which has created an exchange featuring ad inventory from “more than 40 of the world’s top publishers,” who Medialets won’t identify. The exchange is nonexclusive, so buyers and sellers can still work with offerings from Google, Apple and smaller players like Millennial Media, which is looking to go public.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work