New York Times Digital Subscription Numbers Grow 20 Percent

The New York Times ended 2011 with 390,000 digital subscribers, up about 20 percent from its third-quarter total. Some of the new subscriptions came from the publisher’s International Herald Tribune, which started digital sales last fall. The Times saw overall revenue drop 2.8 percent for the quarter, as ad revenue shrank 7.1 percent while circulation revenue increased.