Canadian Investors Bet $20 Million on Hootsuite
Investors are putting $20 million into Hootsuite, the social media management platform. Canadian fund OMERS Ventures has acquired the stake in the four-year-old company via secondary purchases from employees and earlier investors. Hootsuite, which lets marketers track and manage their presence on social platforms like Twitter, Facebook and Google+, says it has “nearly four million” users; it has previously raised $4.9 million in debt and equity.