The Social TV Gold Rush Is Smaller Than You Think
Hence a rush of investment into “social TV,” which right now is a catchall euphemism for “things that let you tell your friends what you’re watching” and “things that measure what you’re watching and talking about.”
Twitter and Facebook, which already do a lot of this, seem like they’re already best-positioned to win this one. But lots of people are trying to get in on it, anyway.
Anne-Marie Roussel, who heads up social TV stuff for Sharp, has started tracking investment in the sector over at her personal blog. I added a few numbers of my own — (CBS, for instance, acquired Clicker for around $100 million) — and ended up with some $270 million.
That number is still probably lower than the total dollars sunk so far — I assume Robert Sillerman’s Function(x)/Viggle, for instance, has a good chunk of money behind it — but it actually strikes me as fairly modest.
Even if you assume that most of this stuff fizzles, it seems like the chance to create a next-generation TV Guide, or a next-generation Nielsen ratings service, would inspire entrepreneurs and check-writers to be even more aggressive.