Samsung Pursues the Ad Market on Its Mobile Devices

Mobile phone heavyweight Samsung Electronics Co. is playing a more hands-on role in the advertising on its devices, underlining the growing potential many companies see in mobile ads.

Samsung plans to announce Tuesday that it’s adding a mobile phone advertising exchange platform to its internal device ad efforts, which are dubbed AdHub.

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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