Baidu’s Profit, Revenue Jump

Baidu Inc.’s first-quarter earnings rose 76 percent as the Chinese Internet search giant’s revenue continued to surge.

Baidu, which generates almost all its revenue from search advertising, has posted double-digit earnings growth over the past year on soaring ad sales. The company has solidified its market-leading position in China after U.S.-based rival Google Inc. shifted its local search traffic to Hong Kong in 2010 following a disagreement with Chinese officials over online censorship.

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