Kara Swisher

Recent Posts by Kara Swisher

Apple Grabs Yahoo Exec in Charge of Shine, Women’s Lifestyles and Health Content

Jessica Jensen, the Yahoo exec in charge of its flagship Shine women’s site, as well as its lifestyles and health content businesses, has left the Silicon Valley Internet giant, the company confirmed.

Sources said Jensen is taking a job at Apple, working for former Yahoo and Adobe advertising exec Todd Teresi, who was recently tapped to head the mobile iAd division.

At Yahoo, Jensen was the point person on its critical women’s initiatives, including Shine, which is among the top such sites in the U.S., so her departure is a blow to new CEO Scott Thompson’s efforts to push forward its media businesses.

Previously, Jensen worked on strategy for Yahoo’s Americas unit, arriving there three years ago from LowImpactLiving.com, a green-housing-sector site that she founded and led.

Here she is in a Yahoo “Expert Q&A” video on its advertising solutions site:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus