Kara Swisher

Recent Posts by Kara Swisher

Apple Grabs Yahoo Exec in Charge of Shine, Women’s Lifestyles and Health Content

Jessica Jensen, the Yahoo exec in charge of its flagship Shine women’s site, as well as its lifestyles and health content businesses, has left the Silicon Valley Internet giant, the company confirmed.

Sources said Jensen is taking a job at Apple, working for former Yahoo and Adobe advertising exec Todd Teresi, who was recently tapped to head the mobile iAd division.

At Yahoo, Jensen was the point person on its critical women’s initiatives, including Shine, which is among the top such sites in the U.S., so her departure is a blow to new CEO Scott Thompson’s efforts to push forward its media businesses.

Previously, Jensen worked on strategy for Yahoo’s Americas unit, arriving there three years ago from LowImpactLiving.com, a green-housing-sector site that she founded and led.

Here she is in a Yahoo “Expert Q&A” video on its advertising solutions site:

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik