47 posts and columns on iAd

Why iRadio Could Be a Hit for Apple and a Dud for Big Music

in Media on June 10, 2013 at 3:00 am PT

Apple makes great ads, but it isn’t great at selling ads. That doesn’t really matter for Tim Cook, but it does for the music labels.
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Handicapping Apple’s WWDC Keynote

in News on June 8, 2013 at 9:05 am PT

Apple’s long product silence ends Monday with its annual Worldwide Developers Conference keynote.
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News Byte

Google Ventures Bets on Mobile Ad Start-Up Adelphic

in Media on December 4, 2012 at 5:00 am PT

Adelphic Mobile, which promises to help advertisers target their mobile ads, has raised a $10 million round led by Google Ventures; Matrix Partners, which led a $2 million seed round last year is back, as well. Adelphic’s co-founders hail from Quattro, the mobile ad company Apple bought in 2010 and turned into iAd.

Apple Wants to Build Its Own Pandora. Why?

in Media on September 6, 2012 at 7:07 pm PT

This is no Apple TV: Tim Cook could definitely get the music labels to sign on for this one. But does Tim Cook really want to get into the Web radio ad business?

What Mobile Ad Problem? Pontiflex Says It Has It Solved.

in Media on August 22, 2012 at 9:40 am PT

The mobile ad boom is only going to work if mobile ads work better than Web ads. Zephrin Lasker says his four-year-old start-up has figured it out.

Leap Motion Lands VC and Apple Vet Andy Miller

in News on July 17, 2012 at 10:35 am PT

The Quattro co-founder and former iAd boss adds another company and title to his CV.

Video Ads + App Ads = Vungle, a Freshly Minted Start-Up With a Big Pile of Cash

in Media on May 2, 2012 at 8:00 am PT

A start-up that didn’t exist last fall now has a $2 million seed round.

Apple Grabs Yahoo Exec in Charge of Shine, Women’s Lifestyles and Health Content

in Media on April 29, 2012 at 12:00 pm PT

Yahoo loses Jessica Jensen, who was in charge of its critical women’s audience.

Cloud Computing With a Chance of Mobile: Weather Channel Adds Former Quattro CEO to Board

in News on March 8, 2012 at 7:03 am PT

The weather media giant picks a mobile expert as a director.

Not the iPad 3 or New TV — But Apple Planning Media-Related Event in the Big(ger) Apple This Month

in Media on January 2, 2012 at 1:07 pm PT

Not the big one, but it’s an Apple event, so everyone will get excited anyway.

Exclusive: Apple’s Mobile Ad Head Andy Miller Departs for Highland Capital

in News, August 17, 2011 at 8:00 am PT

AT&T Subsidiary Creates AdMob Competitor That Is Local

in Commerce, July 11, 2011 at 6:00 am PT

Apple Cracks Down on App Cross-Selling

in Social, April 19, 2011 at 10:06 am PT

An App for People Who Like Apple Ads

in Media, April 5, 2011 at 3:20 pm PT

Apple's Area 51: The Truth Is Out There

in Mobile, March 23, 2011 at 4:50 am PT

Pair of iPhone Filmmakers Try Their Hand at Editing on an iPad 2

in Mobile, March 14, 2011 at 5:00 am PT

Exclusive: Apple Halves Minimum iAd Buy

in News, February 23, 2011 at 12:05 am PT

Verve Wireless Acquires Mobile Ad Company Deconstruct Media

in Commerce, February 2, 2011 at 4:30 am PT

Students Tap iPhone to Film, Distribute TV Series

in Mobile, January 28, 2011 at 5:20 am PT

What Does an iAd Look Like on an iPad? It Looks Pretty Awesome (Of Course)

in Media, December 14, 2010 at 7:56 pm PT

Ex-AdMob Crew Lands Cash to Start Rival

in Mobile, December 6, 2010 at 10:35 am PT

Sonos Marches Its Wireless Music System Into China

in News, November 2, 2010 at 6:00 am PT

Here's What an iAd + Twitter Looks Like

in Media, October 21, 2010 at 3:00 am PT

Committing to Acts of Kindness on the Go

in News, October 19, 2010 at 8:08 am PT

Apple Has $51 Billion and a Shopping List. Is Facebook on It?

in Media, October 18, 2010 at 3:58 pm PT