Peter Kafka

Recent Posts by Peter Kafka

E-book Maker Inkling Jumps to the Web

E-book maker Inkling, which had previously confined its books to the iPad, is moving to the Web — a move the company has been promising for some time. The move means that Inkling’s books should be available on most laptops, though the company says it will work best on Google’s Chrome and Apple’s Safari browser.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web