Peter Kafka

Recent Posts by Peter Kafka

Constant Contact Buys Small-Business Web Lister SinglePlatform for $70 Million

Online marketing service Constant Contact has picked up SinglePlatform, a two-year-old start-up that helps small businesses list their services online.

Constant Contact will pay $65 million for the New York-based company, plus another $5 million for employee-retention payouts; it may also shell out up to $30 million more in earnouts over the next two years.

SinglePlatform is a 75-person company that tells restaurants and other services that it can help them manage their online presence on multiple sites. It charges local businesses $495 a year for a service that lets them automatically update menu listings, etc., on a variety of sites, including, Foursquare and the New York Times’ restaurant listings; it provides the listings to publishers for free. Earlier this year it also signed a deal to update some information to Groupon.

The deal should be a nice win for SinglePlatform’s investors, including First Round Capital and RRE, who put $4.4 million into the company. SinglePlatform CEO Wiley Cerilli, a former EVP at Seamless, will become a vice president at Constant Contact; he says all of his employees will also stay on.

Latest Video

View all videos »

Search »

I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik