Peter Kafka

Recent Posts by Peter Kafka

Here’s How an Apple TV Could Actually Work (Video)

Jeremy Allaire is a big fan of the “pay attention to the software, not the hardware” school of Apple TV speculation. As the Brightcove CEO explained earlier this month, he thinks a core part of any Apple TV plan will be Airplay-enabled apps that allow iPhones and iPads to control and interact with your flat-screen.

The nice part about that prediction is that it doesn’t require us to wait around to see what Tim Cook eventually delivers — you can see what that looks like right now.

And, conveniently for Allaire, that vision also dovetails with Brightcove’s corporate strategy: Today, the company is rolling out a feature designed specifically to help developers build Airplay apps.

Okay. So what would those look like? Allaire is happy to show you:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus