Peter Kafka

Recent Posts by Peter Kafka

Crowdsourcing Ad Maker Poptent Raises $5.5 Million From MK Capital

Poptent, which produces video advertising by farming out assignments to a network of 50,000 semi-pro producers, has raised a $5.5 million round led by MK Capital. The VC also led Poptent’s $3 million round in 2010; the company says it has paid out $5 million to its contributors since 2008.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web