NUMBERS

Personality and Platforms: Myers-Briggs Samples Social Types

If you’ve ever wondered what your social media preferences have to say about your personality type (and vice versa), you’re in luck. The Meyers-Briggs Type Indicator, the personality assessment based on Carl Jung’s psychological type theories, has been brought to bear in a study that shows which personality types are more likely to use what kinds of social media and how they’re likely to use it. CPP, the publisher of the test, surveyed 1,784 people for the infographic below.


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