Peter Kafka

Recent Posts by Peter Kafka

Done Deal: 10 Weeks Later, Salesforce.com Owns Buddy Media

Ten weeks after announcing the deal, Salesforce.com has completed its $750 million acquisition of social marketing service Buddy Media, according to people familiar with the companies. The prospect of closing the transaction quickly helped Salesforce beat a rival bid from Google.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google