Lauren Goode

Recent Posts by Lauren Goode

R.I.P., Apple 30-Pin Connector (2003-2012)

As rumored, Apple has replaced its proprietary 30-pin connector with a newer, smaller connector, called “Lightning.”

The company announced this just a few minutes ago at its iPhone 5 event at the Yerba Buena Center in San Francisco.

“A lot has changed, and it’s time for the connector to evolve,” Phil Schiller, Apple’s senior vice president of worldwide marketing, said onstage.

The new Lightning connector is 80 percent smaller; it’s all-digital, with eight electrical pins, and is reversible.

Partners like Bose, JBL and others are working to support the new connector, Schiller said. There will be an adapter that lets you plug an old cord into iPhone 5.

The Lightning 30-pin adapter costs $29, while a full cable plus adapter costs $39. (No word yet on how much replacements will cost after the first few times you lose the adapter…)

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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”